Ice Cream Citadel: Taste Undead and Other Flavors at SDCC 2017

Check the calendar. No, today isn’t April’s Fool Day! Blizzard Entertainment issued a press release to announce SDCC attendees and non-attendees may visit the Ice Cream Citadel shop stationed a few yards from the San Diego Convention Center at the PetCo parking lot through July 20-23.

To celebrate the upcoming Hearthstone: Knights of the Frozen Throne expansion, Ice cream will be served at this shop. Flavors include Villain-illa and Scourgeberry.

**Blizzplanet and Blizzard Entertainment are not responsible for the potential scourge plague infestation, loss or soul, or any urgent visit to the … Frozen Throne after consuming the ice cream.

Taste Undeath—and Other Flavors — at Blizzard Entertainment’s Ice Cream Citadel During Comic-Con

Ice cream pop-up opens its doors during San Diego Comic-Con® to celebrate upcoming Hearthstone® expansion, Knights of the Frozen Throne. No SDCC badge required. Join Blizzard Entertainment and the Lich King to celebrate Knights of the Frozen Throne, Hearthstone’s upcoming expansion, with free ice cream at San Diego Comic-Con!

SAN DIEGO– Amidst the sweltering San Diego heat, mortals and the undead alike scream . . . for free ice cream. Blizzard Entertainment today announced the grand opening of Ice Cream Citadel, a pop-up ice cream shop that celebrates Knights of the Frozen Throne™, the upcoming expansion to Hearthstone®, Blizzard’s smash-hit digital card game. No San Diego Comic-Con® badge is required, so all are invited to stop by for a free Frozen Cone as well as a photo op with the Lich King, Lord of the Scourge and ultimate purveyor of death and icy treats.

Located in the PetCo parking lot just a short walk from the San Diego Convention Center, Ice Cream Citadel will provide visitors with free ice cream in two flavors: “Villain-illa” and “Scourgeberry Sorbet.” In partnership with Yelp, Blizzard has also created a Yelp business page for the pop-up, titled “The Lich King’s Ice Cream Citadel,” where users can rate, review, and post photos of their experience. Starting July 18, those brave enough to call the business (1-855-LIC-HKNG) will be greeted by the Lich King’s chilling voice.

Learn more about the upcoming Hearthstone expansion at thefrozenthrone.com

Get a taste of what’s in store at the Ice Cream Citadel by watching the Lich King’s teaser trailer.

 

 

Tomas Hernandez is owner of Blizzplanet.com since 2003. I post news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Overwatch, Heroes of the Storm, Blizzard Careers, and the Warcraft film.

Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers.

I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for Diablofans.com (formerly Diablo3.com)

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